In order to build a stable structure, a solid foundation is required.
Froehling Anderson has a foundation of mission, vision, and values. Who we are can be seen in what we do as well as how we do it -- and we've been doing it for 75 years. Over the course of 2021 so far, we have spent time reflecting on where we started and how we have grown. In this blog, we want to explore how we define ourselves and how we want people to know us as a brand.
First, let's focus in on our mission: "To provide creative financial solutions with objectivity and integrity to closely held businesses."
Each client that we work with brings a unique set of circumstances to the table. We are committed to understanding their situation inside and out and providing them with solutions that are creative in their problem-solving approach. Our firm differentiation is that each of our clients gets a firm backing when they work with us. They are not just one person's client, they are the entire firm's client. This allows us to put our heads together as a team and ensure that no details are missed. We establish the best possible outcomes for our clients because we use more than one perspective.
Next, let's discuss our vision. The highlights of this vision are as follows:
- To be accountable to our community, clients, our firm and to each other.
- To take ownership and strive for excellence in all our endeavors.
- To be a fun place to work.
Our vision is not just a list of compiled statements that sound nice on our website. Our vision is a crucial component of the work that we provide on a daily basis. We hold ourselves accountable to every client, every community member, and every co-worker that we interact with. Every relationship matters to us, and we establish trust by showing respect. We also take ownership over each decision that we make as a firm. We are responsible for the choices that we make, and we don't take that lightly. We strive for not only excellence overall, but excellent in every step that it takes to get to the final product.
Last, but not least, we want to be known as a fun and welcoming place to work. We are proud to have been recognized multiple times as one of the Best Places to Work by the Minneapolis/St. Paul Business Journal and Top Places to Work by the Minneapolis Star Tribune. We care about our employees, and we want them to want to be here.
To tie things up, let's look into the values that we stand behind as a brand. They include the following:
- Integrity
- Objectivity
- Creativity
- Provide Solutions
- Have Fun
Integrity is defined through honesty and moral principles. It involves unmoving strength. To be objective is to look purely at the facts in order to achieve a goal. Creativity is found in everything that we do as firm, from problem solving to client outreach. We provide solutions that have a lasting impact, and we have fun with our work community. We are all of these components individually, and we are all of these components together. Our values guide us, define us, and motivate us.
Overall, we want Froehling Anderson to be known as a firm that creates a good culture for ourselves and our clients. We want it to be known that we are embedded in experience, dedication, and care. We have structure and a solid foundation to stand on.
After 75 years, the foundation of Froehling Anderson is nearly unshakeable.
